Last Updated: April 2, 2026

Boat Engine LLC (“we,” “our,” or “us”) operates the website www.boatengine.net (the “Site”). This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our Site, purchase products, request service appointments, or contact us. Please read this policy carefully. By using our Site, you agree to the practices described below.

If you have questions about this policy, contact us at:

Boat Engine LLC
140 W 44th St, New York, NY 10036
Phone: (415) 448-6583
Email: info@boatengine.net
Website: www.boatengine.net

1. Information We Collect

We collect information you provide directly to us and information collected automatically when you use our Site.

1.1 Information You Provide Directly

We collect personal information you voluntarily submit through our website, contact forms, service scheduling tools, newsletter signup, or when you call or email us. This may include:

  • Contact information: your name, email address, phone number, and mailing address
  • Purchase information: billing and shipping address, payment method details (processed securely through our payment processor — we do not store full card numbers)
  • Service request information: engine brand, model, horsepower, vessel type, service history, and description of the issue
  • Account information: username and password if you create an account on our Site
  • Communications: messages, inquiries, feedback, or other content you send us via contact forms, email, phone, or text
  • Newsletter subscriptions: email address you provide to receive our newsletters and promotional communications

1.2 Information Collected Automatically

When you visit our Site, certain information is collected automatically through cookies and similar tracking technologies, including:

  • Device and browser information: IP address, browser type and version, operating system, device identifiers
  • Usage data: pages visited, time spent on pages, links clicked, referral URLs, and search terms used on our Site
  • Location data: approximate geographic location inferred from your IP address
  • Cookie data: preferences, session tokens, and analytics identifiers — see Section 5 (Cookies) for full details

1.3 Information from Third Parties

We may receive information about you from third-party sources, including:

  • Payment processors (e.g., Stripe, PayPal) for transaction confirmation
  • Shipping carriers for order fulfillment updates
  • Analytics providers (e.g., Google Analytics) for website performance data
  • Social media platforms if you interact with our content or pages
  • Yamaha, Mercury, Suzuki, Tohatsu, Honda, Torqeedo, and Seakeeper manufacturer portals for warranty registration and dealer communications

2. How We Use Your Information

We use the information we collect for the following purposes:

2.1 To Fulfill Orders and Service Requests

  • Process and ship outboard motor and marine product orders
  • Schedule and confirm service appointments
  • Communicate order status, shipping updates, and service completion
  • Process returns, exchanges, and warranty claims
  • Register products with manufacturers (Yamaha, Mercury, Suzuki, Tohatsu, Honda, Torqeedo, Seakeeper) on your behalf when authorized

2.2 To Communicate With You

  • Respond to your inquiries, questions, and support requests
  • Send transactional emails (order confirmations, receipts, service reminders)
  • Send marketing emails and newsletters — only if you have opted in
  • Notify you of promotions, new products, or events that may interest you
  • Follow up on service appointments, annual maintenance reminders, and winterization scheduling

2.3 To Operate and Improve Our Site

  • Monitor and analyze Site usage, traffic, and performance
  • Detect, prevent, and address technical issues, fraud, or security incidents
  • Improve our product listings, service descriptions, and user experience
  • Conduct internal research and analytics to better serve our customers

2.4 To Comply With Legal Obligations

  • Maintain records required by tax, accounting, and consumer protection laws
  • Respond to lawful requests from law enforcement or government authorities
  • Enforce our Terms of Use and other agreements
  • Protect the rights, property, and safety of Boat Engine LLC, our customers, and the public

3. How We Share Your Information

We do not sell your personal information to third parties. We may share your information in the following limited circumstances:

3.1 Service Providers

We share information with trusted third-party vendors who assist us in operating our business, including:

  • Payment processors (to securely process transactions)
  • Shipping and logistics providers (to fulfill and track orders)
  • Email marketing platforms (to send newsletters and service communications)
  • Website hosting and IT providers (to maintain the security and performance of our Site)
  • Analytics providers (to understand how customers use our Site)
  • Customer relationship management (CRM) software (to manage customer interactions and service history)

All service providers are contractually required to use your information only for the services they provide to us and to protect it in accordance with applicable law.

3.2 Manufacturer Partners

As an authorized dealer for Yamaha, Mercury, Suzuki, Tohatsu, Honda, Torqeedo, and Seakeeper, we may share limited customer and product information with these manufacturers for:

  • Warranty registration and administration
  • Product recall and safety notices
  • Dealer certification and compliance reporting

These manufacturers have their own privacy policies governing their use of your data.

3.3 Legal Requirements and Business Transfers

We may disclose your information:

  • When required by law, court order, or governmental authority
  • To protect the rights, property, or safety of Boat Engine LLC, our customers, or others
  • In connection with a merger, acquisition, or sale of all or a portion of our business assets — in which case your information may be transferred as a business asset

4. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this policy, including:

  • Order and transaction records: retained for a minimum of 7 years in accordance with tax and accounting regulations
  • Service records: retained for the life of the customer relationship to support warranty claims, maintenance history, and repeat service
  • Marketing email lists: retained until you unsubscribe or request deletion
  • Website analytics data: typically retained for 26 months per Google Analytics default settings
  • Support communications: retained for 3 years from the date of last contact

When we no longer need your personal information, we securely delete or anonymize it.

5. Cookies and Tracking Technologies

Our Site uses cookies and similar technologies to enhance your experience. A cookie is a small data file stored on your device.

Types of Cookies We Use

  • Essential cookies: necessary for the Site to function (e.g., shopping cart, login session). These cannot be disabled.
  • Analytics cookies: help us understand how visitors use our Site (e.g., Google Analytics). Collected data is aggregated and anonymized.
  • Marketing and advertising cookies: used to deliver relevant ads and track campaign performance (e.g., Google Ads, Meta Pixel). These are only set if you consent.
  • Preference cookies: remember your settings and choices (e.g., language, currency, notification preferences).

Managing Cookies

You can control cookie settings through your browser preferences. Most browsers allow you to block or delete cookies. Please note that disabling certain cookies may limit the functionality of our Site. For information on managing cookies in popular browsers, visit:

To opt out of Google Analytics tracking specifically, you can install the Google Analytics Opt-Out Browser Add-on.

6. Your Privacy Rights

Depending on your location, you may have certain rights regarding your personal information. We honor these rights for all customers regardless of jurisdiction.

6.1 Rights Available to All Customers

  • Right to access: request a copy of the personal information we hold about you
  • Right to correction: request that we correct inaccurate or incomplete information
  • Right to deletion: request that we delete your personal information, subject to certain legal exceptions (e.g., records we are required to retain by law)
  • Right to opt out of marketing: unsubscribe from marketing emails at any time using the unsubscribe link in any email, or by contacting us directly
  • Right to data portability: request your information in a commonly used, machine-readable format

6.2 California Residents — CCPA Rights

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA), including:

  • The right to know what categories of personal information we collect and how we use and share it
  • The right to delete personal information we have collected from you
  • The right to opt out of the sale of personal information — we do not sell personal information
  • The right to non-discrimination for exercising your CCPA rights

To submit a CCPA request, contact us at privacy@boatengine.net or call (415) 448-6583. We will respond within 45 days.

6.3 New York Residents — SHIELD Act

Boat Engine LLC complies with the New York SHIELD Act. We maintain reasonable administrative, technical, and physical safeguards designed to protect your personal information from unauthorized access, disclosure, or misuse. In the event of a data breach affecting New York residents, we will notify affected individuals as required by law.

6.4 How to Exercise Your Rights

To exercise any of the rights above, contact us by:

We may need to verify your identity before processing your request. We will respond within 30 days, or notify you if we require additional time.

7. Data Security

We implement industry-standard technical and organizational measures to protect your personal information, including:

  • SSL/TLS encryption for all data transmitted between your browser and our Site
  • Secure payment processing — we do not store full credit card numbers on our servers
  • Access controls limiting employee access to personal data on a need-to-know basis
  • Regular security assessments and vulnerability testing of our systems
  • Secure data storage with encrypted backups

Despite these measures, no transmission over the internet or electronic storage method is 100% secure. We cannot guarantee absolute security of your information. If you have reason to believe your interaction with us is no longer secure, please notify us immediately at privacy@boatengine.net.

8. Third-Party Links and Services

Our Site may contain links to third-party websites, including manufacturer websites for Yamaha, Mercury, Suzuki, Tohatsu, Honda, Torqeedo, and Seakeeper, as well as shipping carrier portals, financing partners, and social media platforms. These third-party sites have their own privacy policies, and we are not responsible for their privacy practices or content. We encourage you to review the privacy policy of any third-party site you visit.

We also embed third-party tools on our Site, including but not limited to:

9. Children’s Privacy

Our Site is not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. If we become aware that we have inadvertently collected personal information from a child under 13, we will delete it promptly. If you believe we may have collected information from a child under 13, please contact us at privacy@boatengine.net.

10. Marketing Communications

With your consent, we may send you marketing emails about new products, promotions, seasonal service reminders (such as winterization and spring commissioning), and other information we think you may find valuable.

To opt out at any time:

Please allow up to 10 business days for your opt-out to be processed. Note that opting out of marketing emails does not affect transactional emails related to orders or service appointments you have placed.

11. SMS and Text Message Communications

If you opt in to receive SMS/text messages from Boat Engine LLC (for example, by texting us or checking a consent box), you agree to receive text messages related to your orders, service appointments, and — if separately consented — promotional offers.

  • Message frequency varies based on your activity with us
  • Message and data rates may apply
  • To opt out of SMS at any time, reply STOP to any message
  • To get help, reply HELP or contact us at (415) 448-6583

We do not share your SMS opt-in data or phone number with any third party for their own marketing purposes.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or the services we offer. When we make material changes, we will:

  • Update the “Last Updated” date at the top of this page
  • Post a notice on our Site homepage for 30 days following any significant change
  • Where required by law, notify you directly by email

Your continued use of our Site after any changes constitutes your acceptance of the updated Privacy Policy. We encourage you to review this page periodically.

13. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or your personal information, please contact us:

Boat Engine LLC
Privacy Inquiries
140 W 44th St
New York, NY 10036

📞 Phone: (415) 448-6583
✉️ Email: privacy@boatengine.net
🌐 Website: www.boatengine.net/contact/

We are committed to resolving any privacy concerns promptly and transparently. We aim to respond to all inquiries within 5 business days.